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Nikita Derevenko
RU

Ads and local listings for small businesses — reported in revenue, not clicks

I set up Google Ads and Google Business Profile, build websites and Telegram bots that collect leads. I do the work myself — no account managers.

From a case study: candlelight concerts16,060 ₽ → 123,600 ₽ad spend → goal revenue in analytics
Get a free auditMessage me on Telegram

5–7 prioritised recommendations within 24 hours on business days. Free, no strings attached.

Nikita DerevenkoI reply myself · Mon–Fri, 8 am–6 pm Moscow time
  • In advertising since 2016
  • Contract and receipt for every payment
  • All accounts in your name
  • Stop any time, no penalties

Case studies

Real projects. Numbers appear only where they’re backed by ad platform and analytics data.

Candlelight concert organiser, 2026

Selling candlelight concert tickets with VK Ads

Concert ads across Siberia and the Russian Far East: creative testing, tight geo-targeting, end-to-end tracking and a daily report.

revenue to ad spend, Blagoveshchensk
×4
revenue to ad spend, Blagoveshchensk
per purchase, Kamchatka, one video ad
2,332 ₽
per purchase, Kamchatka, one video ad
seats sold — total across all sales channels
98%
seats sold — total across all sales channels

Source: VK Ads, Yandex Direct, Yandex Metrica, UTM tags

Read the case study
New menu photos for a restaurant listing — After
New menu photos for a restaurant listing — Before
BeforeAfter
New menu photos for a restaurant listing — Before
Before
New menu photos for a restaurant listing — After
After

Restaurant with 2,500+ reviews on Yandex Maps, 2026

New menu photos for a restaurant listing

The dish photos on the listing were dark and inconsistent. I brought the menu to one appetising style.

Yandex MapsMenu photos

Ready-made solutions

Solutions for typical tasks in a niche: bookings, menus, catalogues, map listings. I adapt them to your business — your services, prices, photos and brand.

About me

Nikita Derevenko

I look at marketing the way a business owner does: what matters is leads, average order value and repeat customers — not clicks and reach.

Ten years in advertising and business: operations director of a fitness business, my own network of VK communities, business development at the regional media network MDK Regions (19 regions).

Today I work directly with clients, no account managers: I plan the budget, set things up, build and send a plain-language report every month. Before we start, I’ll tell you whether ads have a realistic chance to pay off at your budget and prices, and what that estimate is based on.

in advertising
Since 2016
in advertising
monthly revenue of a fitness business 3 months after launch
1.2M ₽
monthly revenue of a fitness business 3 months after launch
regions in the MDK network
19
regions in the MDK network

Client reviews

What people I’ve worked with say. Translated from Russian.

“This is what it looks like when someone really gets into the work. No need to find a designer and then someone else to set things up: Nikita makes the creatives, launches, checks what works and keeps optimising. With our previous agency we spent 5 million rubles over 8 months and got 15 purchases. Here — 15 purchases in a single week on a 50,000-ruble budget. We should have come sooner.”
Candlelight concerts — VK Ads and Yandex Direct
  • “We used to have to ask what was happening with the ads and where the budget was going. Now Nikita writes first: what he checked, which ads he paused and what he suggests trying next. He prepares the creatives too — we just approve them. It’s really convenient when someone takes the work on and explains everything in plain language.”
    Barbershop, Simferopol — Yandex Direct
  • “Our map listing had two old photos and the wrong opening hours — we kept putting it off. Nikita set up the listing, organised the services and suggested which photos to reshoot. Now we’re happy to show it to people.”
    Laser hair removal studio — Yandex Maps
  • “The website is done and everything works. It’s easy to use on a phone, prices and services are visible straight away. Got exactly what I wanted 👍”
    Apartment renovation — Website
  • “I had no idea what the bot should look like. I explained what I needed in my own words, and Nikita showed me an example. Later we renamed the buttons so clients would understand them better — he helped with that too.”
    Barbershop, Simferopol — Telegram bot
  • “What I liked most is that the catalogue opens right inside Telegram. We reworked the first version a bit: bigger photos and a shorter checkout. After that it became much more convenient.”
    Barbershop, Simferopol — Mini App
  • “We didn’t click with the first design straight away — I wanted something calmer. We talked it through and changed the colours and a few blocks. I’m happy with the result, and glad the revisions were handled without fuss.”
    MDK Regions — Website
  • “This is my second time. You just write what you need and get on with your own work. Thank you!”
    Laser hair removal studio — Website, repeat client

Services & pricing

Every price shows what’s included, the timeline and what’s paid separately.

Google Business Profile, Google Ads and analytics — so customers find you and get in touch.

Learn more: Business promotion

Profile

from $199

Timeline: 5–7 days

  • Google Business Profile setup
  • Up to 10 photos enhanced
  • Review reply templates
  • Profile maintenance checklist

Separately: Ad budget is paid separately, directly to Google Ads.

Start with an audit

Launch

Best place to start

from $449

Timeline: 7–14 days

  • Everything in Profile
  • Google Ads setup
  • GA4 + GTM with goals and UTM tags
  • Spend monitoring for the first 14 days
  • Report after one month

Separately: Management after 14 days — separately, from $300/mo

Start with an audit

Growth

from $1,290

Timeline: 14–21 days

  • Everything in Launch
  • Landing page with a lead form
  • Lead bot
  • First month of ad management

Separately: Ad budget is paid separately, directly to Google Ads.

Start with an audit

Custom

after a quick call

  • Need a different mix — ads only or a website only? I’ll put together a quote after a short call.
Discuss

Individual services

  • Free audit5–7 prioritised findings and recommendations · reply within 24 hours on business daysfree
  • Google Business Profile setupcategories, services, description, photos; one-off · 5–7 daysfrom $150
  • Google Business Profile managementreview replies, posts, updatesfrom $100/mo
  • Google Ads setupone-off setup + spend monitoring for the first 14 daysfrom $350
  • Google Ads managementoptimisation, ad tests, monthly reportfrom $300/mo
  • GA4 + GTMgoals: calls, forms, messengersfrom $200
  • Ad budget is paid separately, directly to the ad platform.
  • I’m registered as self-employed: no VAT, a contract and a receipt for every payment.
  • Domain and hosting are paid separately and registered in your name.

How I work

  1. 1

    Free audit

    Within 24 hours on business days: 5–7 prioritised findings and recommendations.

  2. 2

    Plan and quote

    Scope, timeline and budget, with a contract and a receipt.

  3. 3

    Launch from 7 days

    Exact timelines are listed for every service and package. Every account is in your name.

  4. 4

    Monthly report

    The numbers, what was done, what’s next. Plain language.

My commitments

Results depend on many factors, so I won’t promise them. What I do guarantee is how the work gets done.

  • Launch on time

    Or 20% off the work for that stage — for ongoing management and one-off builds alike.

  • You keep all access

    Every ad account, website and analytics property stays in your name.

  • A report every month

    In plain language: what was done and what’s next.

  • Stop any time

    No penalties. You only pay for completed stages.

FAQ

Didn’t find your answer? Ask me on Telegram: @NikitaDerevenko

  • How can I judge your work before we start?

    Four ways: a free audit of your profile, ads or website; real case studies on this site with data sources; a sample monthly report; and a contract that fixes the scope, timeline and price.

  • What if I don’t get any leads?

    No one can honestly guarantee leads: results depend on your product, pricing, competition and budget. Before we start, I’ll tell you whether ads have a realistic chance to pay off at your budget and prices, and what that estimate is based on. After launch I review the numbers within 1–2 weeks and move budget to what works.

  • How much should I spend on ads?

    It depends on your niche and city. I estimate it in the audit using the Google Ads Keyword Planner forecast. You pay the ad budget directly to the platform.

  • Why work with an independent specialist?

    You talk to the person doing the work: no account managers, no hand-offs. I take on a limited number of projects. Everything is still formal: a contract and a receipt for every payment.

  • How soon will I see results?

    Launch from 7 days; exact timelines are listed for every service. Ads bring first enquiries within days, meaningful conclusions after 2–4 weeks. A bot takes from 5 business days, a Mini App from 14.

  • What language do we work in?

    Russian or English — whichever suits you. Reports too.

  • How is the work formalised?

    I’m registered as self-employed: a contract, a receipt for every payment, no VAT. You can stop at any time with no penalties — you only pay for completed stages.

  • How do I pay, and what documents do I get?

    The work is split into stages, and the payment schedule is set out in the contract. You can pay by bank transfer or card; businesses can pay against an invoice. Every payment comes with an official receipt from the Russian tax service app. My self-employed status can be checked on the tax service website using the tax ID at the bottom of this page.

  • What do you need from me to start?

    A short 15–20 minute call, access to your ad accounts, analytics or business profile — if you don’t have them, I’ll help set them up in your name — and any materials you already have: logo, photos, price list, copy.

  • Who owns the website, bot, copy and accounts?

    You do. Domain, hosting, ad accounts and analytics are set up in your name, and the rights to the website, copy, design and bot code pass to you under the contract once paid.

  • How do you handle my access and data?

    I use access to your accounts only for the work under the contract and never share it; you can revoke it once the work is done. Data from the site’s forms is processed under the privacy policy.

Let’s get started

Two ways in — pick yours.

Nikita Derevenko

Mon–Fri, 8 am–6 pm Moscow time, usually within an hour

Message me on Telegram

What happens next

  1. 1

    I get in touch

    Via Telegram, phone or email — whichever you left. During business hours, usually within an hour.

  2. 2

    We clarify the task

    A short 15–20 minute call or a chat — whatever suits you.

  3. 3

    You get a plan and a quote

    Scope, timeline and price. The contract comes once you’ve approved everything.

For an existing business: send a link to your profile, website or ad account.

  • 5–7 prioritised findings and recommendations
  • What to do first
  • A rough budget and timeline

On time or 20% off the stage · You keep all access · Monthly report · Stop any time