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Yandex DirectVK Ads
Barbershop ads in Simferopol: Yandex Direct and VK Ads
Barbershop, Simferopol, 2026
This is what the campaign report looks like: impressions, clicks, enquiries and cost per enquiry
The brief
Bring new clients from Simferopol to the barbershop: calls and booking requests for haircuts and beard trims.
What I did
- 1Set up Yandex Direct campaigns: search for haircut and beard queries, plus display network.
- 2Launched targeted VK ads for people living in the city.
- 3Built ads around one clear action: book a visit.
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